Sabre inks Sterling deal

23rd Feb 2006

Danish low-cost carrier Sterling Airlines A/S is implementing support technology from Sabre Airline Solutions to streamline its business processes and realise cost savings.  The implementation follows Sterling’s acquisition last year of Maersk.

The airline’s combined fleet now comprises 30 Boeing 737/800 and 700/500, and it expects this to grow towards 100 aircraft shortly  

As a main step in this implementation project, the company has replaced Lufthansa Systems’ Netline with Sabre Airline Solutions’ Rocade suite of products, designed to meet the needs of the low-cost sector.  Sterling has traditionally used Rocade, while Maersk implemented Netline in 2004. 

“We evaluated and benchmarked both systems”, said Christian Balling, Sterling project manager. “Greater automation and flexibility were Rocade’s most significant differentiating features.”

Sterling is the first airline to combine the Rocade suite with Sabre Airline Solutions’ EC Slots real-time European slot request and management module. 


Airlines that signed up for the Rocade Suite last year included FlyMe (Sweden), Air Austral (Reunion) Aero 2000 (Chile), Eastern Airways (UK), JSC Air Management Group (Russia), Lan Peru, Nordic Regional (Sweden), Skywest (Australia), Star Air (Denmark), Goldenair (Sweden) and Transwede (Sweden).


“We try constantly to analyse why deals are won with Rocade, and what the winning factors are,” said Murray Smyth, Sabre Airline Solutions senior vice-president for the EMEA region.

“Frequently mentioned functions and features include the intuitive graphical screen, the ARCON auto-rostering tool and the Raptor pairing optimiser.  On top of that, our experience tells us over and over again that reference visits to existing customers are important components of the sales process.”


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