Bodog.com takes to the Vegas sky

To complement its online, print, radio and television marketing campaigns, Bodog.com has revealed a new advertising deal that will see it take to the skies.Six large passenger
jets will be externally and internally branded in the colors and logo of the
international digital entertainment and gaming company.

The advertising initiative will cover a three-month span on six Allegiant
Air, 150-seat MD-80 passenger jets.  The Bodog.com plane wrapping will be
easily visible to travelers waiting to board flights to and from McCarran
International Airport in Las Vegas.
  “Our advertising partnership with Allegiant Air is a natural fit for us.
Branding encompasses everything from good customer service to strategic
advertising positioning and targeting,” says Calvin Ayre, Founder and CEO of
Bodog.com.  “This in-air branding exercise will allow us to target a specific
player demographic, while continuing to expand the presence of our brand
throughout the continental United States.”
  The Allegiant aircraft will fly between Las Vegas and 32 nonstop Allegiant
Air destinations.  The planes will be parked at Terminal D in McCarran
Airport, near the airport’s busiest runway.
  Passengers flying in any of these Bodog.com-branded jets will have a
chance to win their next trip to Las Vegas when they sign up for a Bodog.com
account and deposit a minimum of $20.
  Along with an in-flight announcement highlighting some of the Bodog.com
product offerings, the sleek and sophisticated Bodog.com plane inserts are
available in each seat back.  These brochures come complete with detachable
Poker and Black Jack strategy cards.
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