TripAdvisor launches graphical ads

TripAdvisor.com is planning to launch graphical advertising. The company has retained the Travel Ad
Network (TAN) as the exclusive advertising representative for this new
offering.
  Beginning on February 15, 2006, advertisers will, for the first time, have
the opportunity to deliver their messages to TripAdvisor(TM)‘s 18 million
monthly visitors via IAB standard 728x90 and 300x250 “banner” ad formats.
TripAdvisor(TM) will also continue to deliver its successful cost-per-click
campaigns to existing and new clients via its internal sales force.
  “With graphical advertising on TripAdvisor(TM), travel marketers will have
even more opportunities to reach our highly qualified audience of engaged
travelers and we will be able to diversify our business model,” said Eric
Rosenzweig, senior vice president of sales and business development.  “While
this new advertising format will give travel marketers additional
opportunities to reach our desirable audience, TripAdvisor(TM) remains
steadfast to delivering the same unbiased content that our more than 18
million unique monthly visitors have come to expect.”
  “Brand marketers intending to reach their travel audiences have just seen
their choices among primary outlets significantly enhanced,” said Cree Lawson,
founder and CEO of TAN.  “The travel audience is a primary audience for
marketers online, and we’re extremely excited to add TripAdvisor(TM) to our
portfolio of offerings for these brand marketers.”
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