Just a Drop is expecting to double or even triple the amount of good work it carries out throughout the world, thanks to a charity initiative launched by .travel.
The new internet domain has committed to donate $1 (US) to the charity for every .travel domain registered. Just a Drop trustees estimate that the new initiative means they can save the lives of thousands more children.
Tralliance philanthropic initiative has the potential to raise hundreds of thousands of dollars in the decades to come and is the largest funding pledge for Just a Drop in its young history.
In addition to the .travel Registry’s donation, Tralliance will continue to encourage all entities that hold those names to match the company’s contribution. The goal is to provide Just a Drop with $2 (US) per domain name as that amount can provide a child with clean drinking water for ten years.
Current number of .travel registered domains after only 16 weeks almost tops that of all other Sponsored Top Level Domains combined, including those that have been in existence more than five years.
“Clean water is vital to the health of children and the impact it has on a family”, said Jeffery. “For example, many children are unable to go to school because they have to help carry water back from the well, which can be several hours walk each day. The alternative is collecting polluted drinking and cooking water closer from a muddy pond closer to home, often shared with livestock. This is the reason why the toll of child deaths are sadly so high.
“We cannot thank Tralliance and .travel enough for their wonderful generosity and goodwill. This will make such a difference to the number of families we can help in the future”, she said.
“The travel industry as a whole is keenly aware of the importance to ‘give back’ to the communities in which they operate,” said Andruff. “As an integral part of the global travel and tourism community, Tralliance wants to ensure that vital causes like Just a Drop receive the on-going support that they need and deserve.”