Hilton International is joining forces with Opodo in a bid to expand its presence in Europe.
By joining forces with Opodo, Hilton has again expanded its international distribution network. Today’s deal is of particular importance for Hilton’s European market as Opodo now operates in all of the top five European online travel markets, which represent around 85% of all the on-line travel sales in Western Europe.
Making the announcement Jurgen Fischer, President, Commercial Operations Group, Hilton International, said: “This partnership is extremely important to Hilton International and our distribution strategy. We have secured a number of great new partnerships recently and it is fantastic to welcome on board another big name in the travel industry.
“Opodo is very important to the European travel market and has increasingly become an online travel agency of choice for European travellers and product providers. Hilton is delighted that this deal will enable wider access to its best deals and extensive inventory.”
John Ryan, Hotels Director, Opodo commented: “At Opodo we are always looking for ways in which to make our service even better for our customers and this partnership does that, giving them access to an exceptional range of quality hotels and hotel services. We believe this partnership addresses the real needs of today’s traveller, and is a great combination for everyone involved.”
The terms of the contract ensure that the partnership is openly fair for both parties, while at the same time also paving the way to better deals for consumers.