Best Western International has entered a multi-product partnership with TravelCLICK.As
part of the alliance, Best Western International is endorsing multiple
offerings from TravelCLICK’s full set of business process management solutions
to help its hotels drive long-term profitability through proven distribution
strategies and tools.  The hotel chain is endorsing TravelCLICK’s competitive
intelligence solutions including Hotelligence, FuturePACE and RateVIEW
reporting tools.  Additionally, Best Western is supporting the use of
TravelCLICK’s marketing and media solutions that include Travel Agent Media
and preferred placement products such as Hotel Spotlight from Sabre Travel
Network and Amadeus Instant Preference.
  “With TravelCLICK, we have found a partner that will help our hotels
increase market share and revenue,” said Beth Delci, Managing Director -
eBusiness Initiatives for Best Western International.  “After learning how
TravelCLICK’s range of solutions can support our properties throughout the
entire distribution life cycle - from identifying market opportunities to
optimize rates and leverage inventory to using GDS marketing tools to
influence travel agents at the point of sale - we recommend that our hotels
take advantage of these strategic solutions.”
  The real power behind TravelCLICK is the value of its solutions when they
are used in combination with each other.  For example, TravelCLICK’s market
intelligence tools provide visibility into the effectiveness of media
campaigns with an immediate and complete picture of a property and its
competitive set’s performance.  The integration of TravelCLICK’s solution sets
together with the application of proven best practices through TravelCLICK
field consultants will provide Best Western properties with a competitive
edge.
  “With this proactive approach, Best Western International positions itself
as a true visionary for electronic distribution in its market,” said Robert
Post, President and CEO of TravelCLICK.  “The power of these integrated
solutions will help Best Western properties not only manage day-to-day
operations more effectively, but also improve their competitive market share
and overall financial performance.”
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