BET Jazz, one of the leading global television networks, indicates continued support for Counterpart International’s popular Caribbean Media Exchange (CMEx) on Sustainable Tourism series this year.
Cybelle Brown, BET Digital Networks’ Vice President of Sales and Marketing, says the organization’s contribution to CMEx was its way of giving something back to a region
that had traditionally supported the television network.
“We’ve been associated with Counterpart International, through its CMEx initiative
for the past two years and it has gone very well for us at BET Jazz in particular,”
CMEx is an interactive workshop that allows journalists from the Caribbean, North
America and Europe to interact with representatives of the hospitality sector and
government and discuss tourism policies aimed at improving the lives of Caribbean
BET Jazz has helped stimulate travel to the Caribbean through the events that BET
produces in Anguilla, Cayman Islands, St. Lucia, the Turks and Caicos and other
territories where it has partnerships.
“So the Caribbean is an important business partner for us, and like we did for the
December Kalalu World Music Festival in St. Lucia, we will continue to support
Caribbean events, especially where there is the viability for a long term
partnership,” she said.
BET Jazz will continue to have a strong presence at CMEx conferences in 2006, the
next of which will be staged in San Juan, Puerto Rico from February 9-13, 2006.