Virgin gives BlackBerry lessons

16th Jan 2006

Virgin Atlantic Airways has introduced one-to-one BlackBerry Clinics to its Upper Class passengers in its new Clubhouse at Heathrow airport.  The clinics will offer business travellers advice and information on how to maximise the use of their BlackBerry handsets and answer specific questions in relation to the popular business tool.  From January 2006 the one-to-one clinics will be available every weekday for a month from 9pm to 5pm.  Marie Salem who has expert knowledge on the BlackBerry platform and the different devices will host the sessions.

BlackBerry, developed and manufactured by Research In Motion, is an award-winning wireless platform that keeps mobile professionals connected to people and information through email, phone, Internet, text messaging, organiser and other data applications.

The BlackBerry Clinic is the first in a series of clinics for Virgin Atlantic passengers ,scheduled to take place in the Heathrow Clubhouse in the coming months.  Virgin Atlantic is planning to offer a number of sessions in 2006 including Surface Personal Styling Service and The Mind Gym.

Steve Ridgway, Chief Executive of Virgin Atlantic said:

“Virgin Atlantic is always looking at innovative ways to enhance the service we provide for our passengers.  We believe that many of our business travellers who have cutting edge technology at their finger tips and are not able to harness its full potential would welcome a quick Blackberry master class while they are spending time in the Clubhouse. 


In a short session with Marie they can learn many convenient tips and short cuts to maximise the potential of the device and boost their own personal productivity. We are sure that passengers will find a huge benefit in this service whether it is for learning about the business functions of BlackBerry or booking a restaurant in New York for when they arrive!

“With this service, in addition to the amazing range of facilities in the new Clubhouse, we are sure that passengers will enjoy the time spent before their flight whether it is relaxing in the spa pool, having a hair cut, enjoying a cocktail and gourmet meal or learning new skills!”

Don Morrison, Chief Operating Officer at Research In Motion, the company behind BlackBerry, said:

“Mobile connectivity and productivity have become essential parts of today’s busy lifestyle and I think Virgin Atlantic has identified an intriguing new service for its customers. In my experience, BlackBerry users are often thrilled to discover a new tip or shortcut to optimise their use of BlackBerry and Virgin Atlantic is delivering that added value to customers together with all the comfort and convenience of the Heathrow Clubhouse. “


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