Healthy travel portal goes live

Athletic-Minded Traveler is launching its new healthy travel portal.The Website is: http://www.athleticmindedtraveler.com.

This first-of-its-kind site arms travelers with accurate information and credible
recommendations on fitness-focused hotels, superior health clubs and gyms,
healthy eating options, running routes, retailers, and more in 100 North
American destinations.  The web portal is an extension of the company’s best
selling book, The Athletic-Minded Traveler, which achieved success across a
variety of sales channels including individuals, corporations, catalogs, and
specialty retailers around the world.

“The online platform is a natural growth model that allows us to
tremendously expand the depth and breadth of our healthy travel content,” said
Jim Kaese, co-founder and President of Athletic-Minded Traveler LLC.
He adds, “Although the print edition will always be an appealing gift item, the online
version provides us with opportunities to instantly add cities, including
international destinations, offer graphic-intensive content such as
interactive maps, grow content organically via user driven content, and offer
other unique features such as a GPS distance calculator, a blog, and detailed
running route maps.  Customizing the service and creating a private label
intranet solution also affords our corporate customers a simple method to
distribute our unique content to employees as part of their wellness/work life
programs.”
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