InterContinental Hotels Group has hosted a five-day FAM trip to Bangkok to introduce travel buyers to some of its most premier properties in the region. Aiming to raise awareness in the region about its overseas destinations, the FAM trip visited the city of Bangkok and concluded with a night of total relaxation in Bahrain.
“One of the best ways to communicate with major decision makers in the GCC is to take them directly to the destinations and that is why we have invested in this direct marketing approach,” said Chris Moloney, Chief Operating Officer, InterContinental Hotels Group, Middle East and Africa.
Hosted at the Holiday Inn Silom and at the new Holiday Inn Bangkok, the travel agents enjoyed tours of both their host hotel as well as the InterContinental Bangkok with lavish lunches laid out in both properties. A city tour arranged courtesy of Discover Holidays was conducted on the third day giving the travel agents a chance to soak up some of the local flavour. The tour included the Klong River, the breathtaking Temple of Dawn and the Grand Palace.
The FAM trip was concluded in Bahrain, where the media enjoyed a night of leisure at the five-star InterContinental Regency Bahrain before transferring back to KSA.
“As well as providing the 10 travel professionals with a snap-shot of Bangkok and our properties, the FAM trip provided a unique opportunity for us to meet one-on-one in a relaxed environment and discuss ways in which all parties can move forward and benefit further,” said Chris Moloney, Chief Operating Officer, InterContinental Hotels Group, Middle East and Africa.