Hilton buoyed by Dallas addition

11th Jan 2006

Hilton is adding the Anatole Hotel in Dallas to its portfolio as the Hilton Anatole. Following a year in which the brand was reignited with major enhancements to amenities and facilities, Hilton is hoping that the addition of the Anatole will kickstart a good year.

The Hilton Anatole is owned by Dallas-based Crow Holdings and managed by Hilton Hotels Corporation. The hotel is set to receive a $30 million renovation over the next two years.

The addition of the Hilton Anatole to the Hilton portfolio begins a year in which the Hilton brand is set to reach new heights with renewed marketing energy, significant hotel upgrades and enhancements, and a new advertising campaign, “Travel should take you places”, which launches this month. Among the many product and amenity upgrades being implemented at the Hilton Anatole—and across the brand—are:
—Hilton Serenity Bed - The Hilton Serenity Bed, featuring Pacific Coast down duvet and Super Topper mattress pads, Pacific Coast Touch of Down pillows, high quality Hilton linens and decorative bed throws and bolster pillow.
—Hilton Serenity Bath - A Hilton exclusive, Crabtree & Evelyn’s La Source bath amenities include shampoo, conditioner, lotion and mouthwash. In addition, custom-designed brushed and hammered stainless steel bath accessories will include an amenity tray, soap dish, tissue box cover, and trash can and will be integrated in all hotels by June 2006.
—Hilton Eat Right Menu - The Hilton Family of Hotels culinary team collaborated with Johnson & Wales University to develop Hilton Eat Right menu selections featuring more than 50 items that have been analyzed for high nutritional values and offer guests balance, variety and moderation in their food choices.
—Technology Features - The new Hilton Family custom-designed alarm clock is now available in all Hilton hotels, offering an easy-to-set alarm, stereo radio with pre-set stations, and a universal jack for MP3 or CD players. High-speed Internet access and remote secure printing are available from all guestrooms. New self-service business centers are being installed throughout the brand, with over 100 completed so far.
The Hilton portfolio of hotels has also received over $1 billion in renovations on behalf of Hilton Hotels Corporations and its hotel owners at 145 existing corporate-owned, managed and franchised hotels. The reignition of the Hilton brand will be reinforced to consumers in a new advertising campaign called Travel should take you places(TM). For the first time in more than 10 years, Hilton will have a television presence beginning on January 15 and print ads will run in USA Today and The Wall Street Journal the week of January 16. To bring the campaign to life, Hilton has licensed songs from hot, young artists, including “Life is Wonderful” by Jason Mraz, “High” by James Blunt, “Landed” by Ben Folds, “Nice Day” by Persephone’s Bees, and “Wanna Fly” by Vassy. The emotional underscore of this music reinforces the ability of travel to serve as a trigger to the special moments in one’s life.
“As consumers demand more from their hotel experience, Hilton is making a dedicated effort to deliver leading-edge service and amenities, and to add exceptional hotels like the Hilton Anatole to our portfolio,” said Jeff Diskin, senior vice president, Hilton Brand Management. “We are proud to bring this prestigious property into the brand, which is being revitalized through improvements across the board in service, amenities and facilities.” 



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