USAToday, ShermansTravel team up

ShermansTravel an online publisher of travel deals and USATODAY.com have formed a content and advertising partnership for travel specials and deals.ShermansTravel will publish a co-branded USATODAY.com and ShermansTravel Top 25 deals e-newsletter and will also power the travel specials section of USATODAY.com.

ShermansTravel editors screen the best travel deals on offer from airlines, vacation package providers, cruise lines, hotels, car rental firms, and travel agents.

“Teaming up with USATODAY.com provides us with a large and unique opportunity to promote travel specials to those searching for travel bargains and values. Our mix of editorial and sponsored listings is ideal for USATODAY.com’s audience, and we look forward to jointly developing new products,” commented James Sherman, CEO and Publisher of ShermansTravel.

Jeff Webber, senior vice president and publisher of USATODAY.com, noted “ShermansTravel is a leader in the travel advice industry and partnering with them will give our readers the best travel deals available.”

Gannett Co, Inc., parent company of USATODAY.com, has also announced a minority investment in ShermansTravel, LLC.
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