Hong Kong Express selects Sabre

21st Dec 2005

Sabre Travel Network announced a comprehensive distribution agreement with Hong Kong’s new executive airline, Hong Kong Express Airways. The agreement will provide SabreConnected travel agents with complete access to the airlines’ flight schedules, fares and seat availability via the world’s leading GDS (Global Distribution System).

Announcing Hong Kong Express’s participation, Mr Hans Belle, Vice President Marketing, Sabre Travel Network said, “We are delighted that Hong Kong Express Airways has chosen to distribute with Sabre, further expanding on its existing agreement recently announced with Abacus for distribution throughout Asia Pacific. The fact that Hong Kong Express Airways sees GDS distribution as central to its strategy proves the viability of the GDS as the most cost-efficient and productive way for travel content to be sold to the travelling public via travel agents. This deal will strengthen the competitiveness of SabreConnected travel agencies everywhere, but particularly in Asia Pacific.”

James Yeung, Director Commercial, Jet Division, Hong Kong Express said, “We are pleased to have enhanced our distribution strategy through the extensive reach of Sabre globally. Signing with Sabre Travel Network not only gives us the flexibility to offer our travel agents increased choice and confidence when booking with us, it also gives us greater control over our pricing and inventory allowing us to be competitive in the marketplace.”

Hong Kong Express will initially implement Full Availability with Answerback in Sabre, with interactive Direct Connect Sell (DCS) and Direct Access to follow. These features will enable agencies to receive instant confirmations and access to Hong Kong Express Airways’ fares and last-seat inventory.

The Sabre GDS provides an electronic marketplace that enables airlines, hotels, car rental companies, cruise lines and other travel suppliers to sell their products to corporate and leisure travelers through 50,000 global travel agency locations, the world’s largest agency network. For the last nine years, the Sabre GDS has been selected as the world’s leading GDS by more than 500,000 travel agents who vote in the prestigious World Travel Awards yearly competition.



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