Industry supports Oz travel show

21st Dec 2005

Two of Australia’s leading adventure travel companies, Peregrine Adventures
and Intrepid Travel have confirmed their support for next years Adventure
Travel & Sports Show by booking space at the event.

Scheduled for the 5-7 May 2006, Adventure Travel & Sports Show will be held
in Sydney at the Royal Hall of Industries at Moore Park Precinct (formerly
Fox Studios).

The Adventure show will be co-located with the Luxury Travel
Show, which is being held in the adjacent Hordern Pavilion.

Produced by Mark Harvey, Group Events Director for Showtime Events, the
Adventure Travel & Sports Show is a niche exhibition for the adventure
industry. Following latest industry trends, the Show will provide suppliers
of specialized travel within the adventure segment with a much more focused
marketing platform.

“Worldwide trends indicate that the one size fits all travel show is
becoming a thing of the past” said travel show veteran Harvey.


“Adventure Travel is one of the fastest growing categories within the Travel
industry, yet often true adventure travel represents a small proportion of
exhibitors at traditional travel shows. By targeting nothing but Adventure
travel, we can deliver a specific target audience to the event, which other
shows simply cannot.”

The show has been modelled on the hugely successful Adventure Travel &
Sports Show in the UK and the Adventures in Travel Shows throughout the USA.

Targeting an AB audience, 30 - 55 age group with high discretionary income,
the Show will bring together a wide range of adventure travel options
including adventure tours, destinations, eco-tourism and nature experiences
as well as activity focused travel including camping, kayaking, rock
climbing, skiing, hiking, scuba diving, mountain bike riding and even
adventure racing.

“Our target audience profile has been developed by speaking to a cross
section of market leaders in Adventure travel and gathering intelligence on
who is buying adventure travel. With this information, we have been able to
develop a pretty targeted marketing campaign that will deliver the right
type of buyers” said Harvey

The show will hold a trade day on the first day for travel agents and
corporate and incentive buyers with the final two days open to consumers
searching for adventure travel ideas.


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