E-site enhance RS

16th Nov 2005

E-site Marketing has recently developed and launched a customized RSS Feed Solution for Travelocity.Utilizing RSS (Really Simple Syndication) technology, E-site Marketing designed an application that enables Travelocity to notify subscribers via their RSS news readers when Travelocity finds lower fares to their favorite destinations.

Each day, Travelocity searches thousands of flights to identify low fares. Travelocity’s new RSS feed will ensure that when Travelocity finds a low fare to a subscriber’s favorite destination, an alert is communicated to that subscriber through their RSS news reader of choice (i.e., My Yahoo!, My MSN, NewsGator, Pluck, etc.). Subscribers simply create a personalized RSS feed by selecting their own customized list of preferred destinations or choosing from Travelocity’s recommended destinations by trip type. As subscribers review their daily RSS reader, Travelocity’s feed will provide customized travel information, news on discounted fares, and special offers. When they’re ready to check availability for a flight, one click takes them directly to Travelocity.

“We view this application and launch as a significant consumer benefit and major component of our CRM strategy,” said Laura Johnston, Vice President CRM/Loyalty for Travelocity. “Leveraging RSS technology, Travelocity can effectively deliver our most compelling offers to subscribers according to their unique needs and criteria; and based on beta testing, customers are responding in an extremely positive manner.”

Felix Laboy, founder, president and chief executive officer, E-site Marketing, noted, “Working together, E-site Marketing and Travelocity have combined the power of RSS technology and Travelocity’s compelling content to enhance customer communication and directly impact the sales and marketing process via highly-targeted messages. We are confident this will lead to stronger customer loyalty and ultimately increased revenues.”




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