Traffic.com unveils predictive traffic tool

Traffic.com is unveiling website enhancements that include the addition of a predictive traffic trending tool that enables drivers to make informed decisions about when to leave and where to travel.
Jam Factor Predictive Trending utilizes industry and proprietary techniques to analyze the numerous factors that contribute to traffic congestion. The Jam Factor is a color-coded, numerical system that uses real-time speed and travel time measurements, detailed accident, construction and congestion information providing a clear and consistent comprehensive traffic measure.

Traffic.com has announced other web site enhancements that include: my TrafficMax(TM) voice product, expanded geographic coverage,  personalized RSS feed, free “Hotspot” reporting and simplified usability.

“With the addition of site enhancements such as Jam Factor Predictive Trending and TrafficMax Voice, Traffic.com continues in its commitment to provide consumers with a complete suite of services designed to inform them with actionable content that is easy to use and understand,” said Robert Verratti, chief executive officer, Traffic.com. “In an environment where businesses and consumers are demanding more information, more quickly, and more accurately, we strongly believe our solutions respond to the call for on-the-go, interactive traffic solutions to our growing number of markets across the U.S.”

Through its proprietary real-time sensor network, partnerships with Federal and state Departments of Transportation, and operations centers across the U.S., Traffic.com is uniquely equipped to integrate comprehensive, accurate data and to deliver it through a suite of consumers services via the Web site, email, cell phone or PDA.

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