Opodo woos advertisers

Opodo has selected 24/7 Real Media to encourage advertisers to its UK website as it accepts advertising for the first time.
The new venture forms a part of Opodo’s plan to maximise the marketing opportunities available on the www.opodo.co.uk site and increase revenues, without disrupting the service.

According to a report by Netimperative.com, Opodo will use 24/7 Real Media’s advert serving technology, Open AdStream, to automate the delivery of adverts on the site and keep track of click-throughs and conversion rates for reporting and analysis.
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