Domina sign with loyalty experts

21st Oct 2005

HMC has been selected by Domina Hotel Group to design and implement a group-wide private-label membership program. “Classe,” a premium membership club, offers recognition and benefits at all managed hotels within the Domina Hotel Group portfolio. Members will enjoy member-only room rates, complimentary nights, room upgrades, special offers, and more. The 12-month membership also provides the member with unlimited free dining at any of the managed hotel restaurants when accompanied by one or more paying guests.
“We have an aggressive worldwide expansion plan,” said Francesco Borrello, CEO of Domina Hotel Group (pictured right). “Growing brand loyalty and securing a wide repeat-customer base are instrumental in supporting that expansion plan. This partnership with HMC
gives us turn-key solutions that are consistent with our strategic direction, and will generate fast results, while allowing our team to continue our focus towards corporate growth. We are very excited about this partnership.”
“A growing hotel company can rely on HMC’s extensive expertise, knowing there is a sizeable network of business professionals that can deliver the results they are striving to achieve,” said Marwan Ramadan, president EMEA for Hospitality Marketing Concepts. “Domina Hotel Group will also have access to cutting-edge CRM technology to facilitate their efforts in growing their business and their brand.”


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