Hampton today announced that a super-comfortable new bedding package will be available in all of its more than 1,300 hotels by June 1, 2006. The new bed represents the next phase of the Make It Hampton initiative, which since January 2004 has introduced new products and services ranging from a new complimentary On the House hot breakfast and On the Run breakfast bags, Purity Basics bath products and a curved shower rod, complimentary high-speed Internet access and the industry’s easiest-to-set alarm clock/radio. Make It Hampton is the single largest and fastest transformation ever undertaken by a hotel brand to dramatically enhance the guest experience at each of its hotels.
Make It Hampton will be responsible for more than nine million individual upgrades at Hampton Inn and Hampton Inn & Suites hotels designed to meet the needs of busy business and leisure travelers today.
“Revamping the bed experience is something we have been researching and testing along with our other Make It Hampton components,” said Phil Cordell, senior vice-president, Hampton Brand Management. “We tested many different versions of the bed, and the Cloud Nine bed experience represents the best of the best of what guests said they love. The new bed takes the sleep experience to a new level.”
The new Cloud Nine bed experience does away with the old-fashioned bedspread, featuring instead a crisp, white duvet cover, enveloping a plush down-like comforter. The white sheets are 200-thread count with a fitted bottom sheet. The bed features three or four pillows (depending on room type) providing consumers a choice in firmness (some filled with soft down, some with firmer foam) and a lumbar pillow in a soothing color that provides guests back support if they choose to read, watch television or enjoy the Hampton lap desk and work while resting in bed.