Spa Finder, Inc., the global spa resource, has announced that Philip Wolf, founder and CEO of PhoCusWright Inc., a leading travel, tourism and hospitality research firm, has joined its board of directors. Mr. Wolf, a recognised expert in travel distribution strategy and technology, will bolster Spa Finder’s aggressive efforts to help spas and resort/hospitality properties with spas connect with the rapidly-growing number of online travel consumers seeking a spa component to their vacations and business trips.
“Spa Finder has made it a priority to usher spas into the online travel revolution,” said Spa Finder, Inc. CEO Pete Ellis.
“Our new Spa Distribution Network is the first online tool that lets travelers use dynamic packaging to book complete spa vacations, including airfare and car rental. This spa travel tool is also available to online travel agencies and portals, and we’re excited to have the benefit of Mr. Wolf’s experience and guidance as we continue to help spas capitalise on the online travel market and online travel companies tap into the booming demand for spa travel.”