makes site enhancements

11th Oct 2005 has added new website features to help consumers plan, shop and book lodging on or offline. New superior site features include: enhanced search tools, side-by-side property comparisons, property descriptions, virtual tours, and guest ratings.

“We ask our customers what they want when booking travel, and’s new features will not only deliver on their expectations but exceed them,” said Carl Minto-Sparks, senior vice president marketing and retail operations. “In addition, continues to provide expert customer service and unsurpassed savings on more than 20,000 properties worldwide.” has also changed its tagline to “We know hotels inside and out.” Additionally, the fall television advertising campaign will feature the renowned “hotel experts” who utilize these new website enhancements in a clever and original way.


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