Sovereign is set to increase its profile in the online booking market, following the creation of an online booking system powered by Multicom’s FindandBook.

The deal will enable Sovereign to maximise yield from holidays sold through the Sovereign site and allow the operator to prioritise which content is pushed to the customer at any moment in the search process.

By integrating FindandBook functionality behind its website, Sovereign hopes to increase the value of online bookings. The website now enables consumers to upgrade reservations at every stage of the booking process, on everything from hotel rooms to flight add-ons.

Rob Howell, Multicom managing director says: “Our focus is not only to allow agents, operators and online brands to sell product dynamically through our creation of a leisure GDS, but also to give our customers the opportunity to expand their markets and maximise margins. Our deal with Sovereign stands as a first-class win for Multicom.”

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