Spa Finder is helping its spa network increase phone traffic and reservations booking through its innovative new “Click to Talk” service.The service enables the millions of spa consumers who research and book spa travel at Spa Finder to “click to talk” to a representative at a spa property they’re interested in visiting, and receive an immediate phone call connecting them to that spa’s reservation desk. An eStara-powered call tracking service also enables Spa Finder to directly track return on investment for their spa marketing partners.
“Jupiter Research found that over 55% of travel and hospitality web site visitors prefer to speak to someone before booking,” said Spa Finder, Inc. CEO Pete Ellis. “The Click to Talk service provides our web visitors with the booking process they prefer, while compelling them to follow through on their spa travel plans - immediately and directly - resulting in more business for our spa network - business that can be definitively attributed to our marketing programs. It’s a ‘win’ for everyone involved.”
According Click to Talk call tracking data, Spa Finder is currently driving nearly 5,000 calls per month to the network of resort, destination, urban, and medical spas the company represents. Customers utilizing Click to Talk, moreover, are completing purchases at roughly twice the rate of the average inbound caller from other channels. And what’s been good for Spa Finder’s spa partners has also been good for the company’s own e-commerce ventures. Since rolling out the service on the Spafinder.com Gifts and Products pages, order call volume has increased 18% with exceptionally strong conversion rates.