Langham Hotels International announces its new strategic partnership with Japan Airlines to offer value-added frequent flyer mileage benefits for members who stay at LHI’s worldwide hotels portfolio. Under the new partnership, over 17 million JAL Mileage Bank (JMB) members can earn mileage benefits when staying in any of the hotels under LHI in five gateway cities across the four continents, namely London, Boston, Hong Kong, Melbourne and Auckland. JMB members can receive 500 miles per stay at Langham Hotels and 300 miles per stay at The Eaton Hotel, Hong Kong.
“The addition of Japan Airlines further strengthens our growing list of airlines partnerships. We believe our collaboration with JAL, Japan’s national carrier with extensive membership base, will effectively expand LHI’s presence in the Japanese market. Through a series of joint marketing initiatives, we will introduce Langham’s luxurious hotel experience to JAL’s premium customers,” said Brett Butcher, Senior Vice President - Sales & Marketing of Langham Hotels International.
“JAL Mileage Bank is pleased to welcome Langham Hotels International into the Programme,” said Masao Iguchi, Vice President, Loyalty Marketing, Japan Airlines International Co., Ltd. “With this partnership, we look forward to providing an even more rewarding proposition to our 17.64 million members worldwide.”
LHI now has 9 partnerships with leading airlines, bringing the total number of Frequent Flyer Programme members able to earn mileage benefits at our hotels to over 60 million worldwide.