New Brand from Novare Group

7th Sep 2005

Novare Group, the Atlanta-based developer of high-rise condominiums in several Southeast markets, announced today its anticipated launch of a new condominium/hotel brand called TWELVE Hotels and Residences. Leading the charge is a management team that includes Jim Veil, president; Rick Robbins, General Manager; Beth Allen, director of sales and marketing; and Mark Dressel, director of finance. This talented executive lineup represents decades of combined experience and association with many of the best-known flags in the hotel industry. Veil, a former senior executive with The Ritz-Carlton Hotel Company, served on the Ritz-Carlton management team that won the highly coveted Malcolm Baldridge National Quality Award an unprecedented two times, the first hotel company ever to do so. He was an integral part of the company as it grew from five hotels to 58, and he oversaw the opening of 22 new hotels within three years, including locations in South Beach, Washington, D.C. and Georgetown.
Robbins is a former executive director of the Georgia Hotel & Lodging Association and served in various positions within the hotel industry, including general manager, regional director of operations and director of operations. He has worked for Hyatt, Interstate Hotels, Marriott International and Starwood Hotels and Resorts.
Allen began her career in Chicago and held various positions at Hotel Nikko and Four Seasons Chicago. In 1995 she began her tenure with The Ritz-Carlton in sales and worked at various properties including Atlanta, Buckhead, the Caribbean and Mexico and most recently in Miami.
Also a former executive with The Ritz-Carlton, Dressel was opening director of finance for three hotels. In addition he developed a centralized accounting operation for six Ritz-Carlton properties. Dressel began his career with Hyatt Hotels and prior to joining TWELVE was director of finance for The Mandarin Oriental in Washington, D.C.
The traditional hotel/condominium project, pioneered by luxury hotel chains such as The Ritz-Carlton and Four Seasons, caters to an older, more settled audience, and is most often found in resort/destination locations. However, TWELVE’s target is a younger, more casual professional seeking an upscale residential property with excellent service, advanced technology features and modern design in an urban setting. The hotel portion of TWELVE is intended to complement the residences.
“Jim Veil is the perfect choice to head TWELVE Hotels and Residences,” said Jim Borders, president of Novare Group, developers of the project and owners/creators of the TWELVE Hotels and Residences brand. “Jim has already assembled a talented team with more than 80 years of combined hotel experience, including some of the most respected names in the industry to help us launch this unique brand and residential concept.”
Veil has also been previously affiliated with Marriott International as well as the Walt Disney Company in Orlando. He is a native of Michigan and a graduate of Michigan State University, where he serves on the Board of Directors for MSU’s School of Hospitality Business.


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