Flybe Unplugged Hits Airways

26th Aug 2005

Flybe, one of Europe’s largest low fares airlines, today launches its new in-flight
radio service, Flybe Unplugged, the first offering of its kind amongst UK-based low
fares carriers. The new radio service will be available on all Flybe aircraft and on
all flights across both the domestic and international route network. The pre-recorded channel will be hosted by Exeter-based Gemini FM DJ Chris Dinnis
and will feature contemporary pop hits by artists such as Coldplay, Keane and Joss
Stone, updated with new content on a quarterly basis.

The radio will be aired pre-take off and again during flight and will offer not only
added value to the passenger experience through the most up to date music selection,
but will also be used to increase customer awareness of other Flybe routes and
services, the ‘Deli in the Sky’ food and drink range, and Flybe’s duty free

Flybe Unplugged represents an significant investment for Flybe, with the initial
annual investment of £30,000 consolidating Flybe’s commitment to offering a premium
service and ongoing product development for both business and leisure air

Simon Lilley, Head of Marketing, Flybe, says: “The cabins will be rockin’! Flybe
have continually proved that there is room to develop a product between the legacy
carriers and the hard core low cost carriers. More product innovations are in the
pipeline, and we will be looking at other forms of in-flight entertainment following
what we hope will be a big hit with Flybe Unplugged.  The use of one the leading
regional radio stations to join us on this venture is absolutely reflective of our
stance in serving the UK regions and indicative of the core role of regional media
channels in our marketing mix.”


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