Hard Rock International
announced that Lifestar Hotels LLC (its 50:50 joint venture with Sol Melia
Hotels) has entered into a multi-site agreement with Intrawest Corporation to
develop lifestyle Hard Rock Hotels at select Intrawest resorts.“The announcement of our agreement with Intrawest reinforces our strategic
initiative to partner with industry leaders and to facilitate our growth,”
said Trevor Horwell, Vice President of Hard Rock Hotels. “Our continuing
development of the Hard Rock Hotel brand is derived from our ability to
maximize return for hotel owners through our unique positioning and business
model. We are extremely excited to be working with Intrawest, and intend to
energize the resort experience for all customers by offering a unique hotel
product and consumer experience.”
“The Hard Rock Hotel brand is a great addition to any Intrawest resort,”
said Gary Raymond, President and CEO, Intrawest Placemaking. “Our resorts are
known for their animated pedestrian villages and a Hard Rock Hotel location
will become a central meeting place for all visitors.”
Hard Rock and Intrawest are finalizing specific locations and will
announce the first lifestyle condominium-hotel site shortly.
Hard Rock Hotels offer travelers access to exclusive four-star boutique
hotels located in key gateway cities, exotic and sought-after vacation
destinations, and soon, the mountain and warm weather resorts of Intrawest.
From Chicago to Orlando and Bali to Madrid, Hard Rock Hotel guests will
experience first class service and accommodations with a defined musical edge.
Located in some of the most desired destinations on the planet, Hard Rock
Hotels offer unique and exciting experiences for people that demand the best.
World-renowned customer service, destination restaurants, high radar bar
concepts, innovative cuisine, stylishly appointed guest rooms, luxury spas,
and lavish and exotic pools make the Hard Rock Hotel guest experience truly
Lifestar Hotels LLC, the joint venture between Hard Rock International and
Sol Melia SA, provides hotel owners a unique proposition to access the Hard
Rock Hotel brand through long-term management agreements.