IHG Appoints Jenifer Zeigler

16th Aug 2005

InterContinental Hotels Group has appointed Jenifer
Zeigler to the position of senior vice president, global brand management for
InterContinental Hotels & Resorts.  Based at the company’s global headquarters in London, Zeigler will lead the
development of brand strategy and marketing for the InterContinental Hotels &
Resorts brand, including the brand’s worldwide advertising and promotion activities.

Featured in Brandweek magazine as one of their “Top 10 Marketers of the Next
Generation,” Zeigler brings significant brand management expertise to the
InterContinental brand. “Jenifer has demonstrated tremendous success for IHG in
driving brand value, product innovation and returns on investment for owners,” said
Peter Gowers, executive vice president, global brand services, InterContinental
Hotels Group. “The future for premium hotels lies in bringing together great
branding skills with an in-depth understanding of the hotel business.  Jenifer
brings precisely that combination and will help drive the brand to even greater

“The opportunity to move between brands and work in different markets around the
world really demonstrates the company’s commitment to brand management and personal and professional development,” said Zeigler.  “I’m thrilled to join the
InterContinental brand team.”

Zeigler’s career has been focused principally on consumer brand management and
strategic marketing. Before joining IHG, Zeigler was most recently director of
marketing for The Coca-Cola Company’s USA Fountain division, where she was
responsible for brand and portfolio strategy development as well as new product
development.  In this role, she developed and led the Coca-Cola Classic marketing
efforts. Zeigler also served as associate director of global strategic marketing for
The Coca-Cola Company where she was responsible for strategic marketing leadership
and financial responsibility for the company’s water brands worldwide. Zeigler also
spent several years with Procter & Gamble, where she held profit and loss
responsibilty for three of the company’s leading dishwashing liquid brands, with
combined net sales of $285MM.

Zeigler joined IHG in 2000, and has led the Holiday Inn Express brand in North
America, where she was responsible for brand marketing and business strategies for
1,350 hotels. Under her leadership, the brand achieved record growth in occupancy
and revenue during the 2003 and 2004 fiscal years; won four coveted Effie awards for
the Stay Smart® brand advertising campaign; and drove highly profitable brand
innovation through the launch of the Express Start® Breakfast Bar and the Simply
Smart® Shower package.


Zeigler will take up her new post in London on 1st September when she relocates to
the United Kingdom with her family. She replaces Jennifer Fox who has assumed the
position of chief operating officer for InterContinental Hotels & Resorts in Europe.




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