Pegasus Forms Partnership with Open Hospitality

Pegasus Solutions has announced an agreement to include a newly integrated version of Open’s interactive Web services in Pegasus’ suite of service offerings to hotels. Open’s Internet booking engine and services for Web site management, e-mail marketing and search engine optimization is planned to be integrated into Pegasus’ reservation and representation services to create new solutions. The services include distribution tools and marketing processes that are unique in the hospitality technology marketplace.  These tools are designed to allow hoteliers to improve their Web site productivity and enhance their hotel’s presence on major Internet search engines, while capitalizing on the global reach of Pegasus’ electronic distribution and marketing services.

The combined Pegasus-Open solution has already been tested and successfully deployed to independent hotel customers in North America and is in development in Europe and Latin America.  Jon S. Handlery, senior vice president and general manager of Handlery Hotels, a member of the Utell by Pegasus? service, said:  “In just three months, our Web sites have seen a 50 percent increase in bookings at our San Diego property, and we have already received 50 percent of all of last year’s revenue booked at our San Francisco property. The flexibility of the Open System has enabled us to get a handle on ROI tracking for all of our marketing initiatives, and we are pleased with the proactive approach that Open’s staff has taken with our online strategies.”

Bob Boles, chief operating officer for Pegasus, said:  “Through this agreement with Open Hospitality, we can provide new, valuable services to our hotel customers, which supplement our own group of Web services.  Quality alliances with innovative hospitality technology providers will strengthen our position as a global leader in providing technology and services to hotels.”

David Millili, CEO and co-founder of Open Hospitality, said: “We are excited to be leveraging the global reach of Pegasus with our online strategies model. Our alliance will offer hoteliers a wide suite of interactive services that can dramatically increase their exposure to online customers and, ultimately, increase their revenues.”

Brian Dass, president and co-founder, added:  “For hotels to reap the benefits and rewards of this alliance, they should sign on for these integrated services today.”

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