Delta Launches New Website

1st Aug 2005

Delta Air Lines is welcoming customers to the newest destination in travel - the new - with an improved online experience users, will find more inviting, more intuitive, faster and easier to use.  Based on feedback from thousands of users, has been upgraded to provide customers more control over their travel experience with online ticket changes, seat assignments and check in; the ability to cancel certain tickets within 24 hours; the ability to calculate award mileage; more international award travel booking capability; the ability to check in when connecting from Delta to certain other airlines; and much more.*

Additionally, Delta Air Lines customers in the United Kingdom will continue to be able to easily access the information most relevant to them at, a Web site featuring tailored, localised information for the UK market.  The micro site provides access to London and Manchester specific information, special fares and offers, the ability to book tickets, Delta news, SkyMiles enrolment and other tailored travel information.

“We want every part of the customer’s experience with Delta to be as exciting and inviting as their ultimate destination, and we want that journey to begin at,” said Paul Matsen, Delta’s chief marketing officer. “This is much more than a simple re-launch of our main site. is the best value for our customers because it’s the place where they can find our lowest published fares, there are no booking fees and there are always 1,000 bonus SkyMiles for every online booking. Additionally, plays a critical role in Delta’s transformation and our commitment to improve the customer experience while reducing our distribution costs.”

Delta has taken its popular Web site and dynamic self-service features and repackaged them into a fresh, attractive design that speeds the customer’s navigation to find the functions and information most important to them. After focus groups with hundreds of customers, the redesigned home page concentrates on four primary customer needs when visiting - flight reservations, itinerary search, flight status and SkyMiles.  With more than 200 million visitors a year, is quickly becoming one of the top airline web sites with one of the greatest shares of online ticket sales. The airline’s goal is to have 28 percent of reservations issued from by year’s end, 35 percent by the end of 2006 and 45 percent in 2007.



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