Cheapflights announced that projected sales driven by its family of sites to its travel partners in 2005 are expected to surpass £1 billion.
This £1 billion pound landmark figure includes sales generated by the American sister site Cheapflights.com for its US travel partners. The US sales form a significant contribution only 26 months after the US site’s launch in May 2003. The prediction has been based on data, including feedback from advertising partners, outlining current conversion rates of ‘click-throughs’ from displayed prices to completed sales.
Underpinning this predicted figure is the fact that Cheapflights continues to be a major driver of traffic and leads to its travel partners’ sites. In June Cheapflights.co.uk alone, without including its sister sites’ additional traffic, was the fifth largest source of leads to the UK Travel-Agencies sector overall (source: Hitwise UK).
In June 2005, Hitwise ranked Cheapflights.co.uk between the 1st and 4th largest source of traffic generated individually for partners such as Online Travel Company, Airline Network, Ebookers, Excel Airways, KLM, Lastminute.com and British Airways. Other sites such as Opodo, Travelocity and Thomson Flights also received a significant percentage of leads from Cheapflights.
David Soskin, CEO of Cheapflights Ltd commented: “We are the one of the cheapest and most productive sources of leads to the travel industry. We have a unique product that over four million unique users visit each month. It is no surprise then that Cheapflights is experiencing its fastest growth rate ever. This year, we are expecting comfortably to double sales.
“We continue to be the most frequently used travel comparison website in the country. Consumers turn to Cheapflights because no other travel comparison website can boast as extensive a list of deals from as wide a range of travel partners.”