World Travel Market is launching a dedicated, stand-alone Travel Technology area for the first time.
The launch coincides with a serious upturn in the IT industry and World Travel Market’s unique ‘show within a show’ concept will offer important insights into the latest global advances.

The feature will be a new development for the event which takes place at ExCeL London between Monday 14 and Thursday 17 November.

Fiona Jeffery, Group Exhibition Director. “It is logical to now provide a dedicated technology area where delegates can take a more comprehensive approach to their visit by also learning about new developments and trends within the IT industry from all the leading and specialist IT companies.

“World Travel Market is continually carrying out independent research with exhibitors, visitors and consumers. That is why technology is a major focus for us this year because IT has dramatically transformed the way the industry operates, with an explosion in online reservations, dynamic packaging and direct sell offering consumers a range of choices about how they book their holidays.

“Travel companies find they can save costs by using IT systems for sales, marketing, pricing, e-business and automating office functions. Technology is very much at the forefront of travel today.”

She continued: “Repeat bookings are coming in from IT companies such as CodeGen.IT, Final Quadrant and Intracom, and we are attracting new market leaders such as Expedia, who are exhibiting at WTM for the first time to expand their global business reach.”

Other technology exhibitors include Galileo, Comtec, Teletext, Cendant, Tourplan, Websource, Open Destinations, Ramesys, eQuality Travel Solutions, Softwire, Galaxy, Cyberembryonic, GHRS S.R.L., GlobeTrack, Nota Bena Co., TextBay, Travelink and Applied Card Technologies.

Products will include business travel systems, reservation and Internet booking systems, multiple channel management and distribution systems, GDS (Global Distribution Systems), dynamic packaging, web design, web advertising and Internet marketing, CRM (Customer Relationship Management) systems and customer loyalty development tools to website content and e-brochure management and provision. 

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