Flybe recently launched a new website and ambient media offering providing advertisers an exciting portfolio of targeted opportunities.
The move is designed to improve targeting capabilities and reach for advertisers who can run either national or geo-demographic campaigns. These opportunities can be booked direct through Flybe, plus in addition Flybe have recruited the support of three ambient media partners - Ink Publishing, Onpack Media and Travelling Media - who will also be selling advertisers packages on the airlines behalf.
Advertisers currently making use of these new opportunities include Rail Europe, Golf Breaks, Helpful Holidays with more lined up for later in the month.
Simon Lilley, Head of Marketing at Flybe, said: ‘We have the ability to offer advertisers something very different from other low cost carriers. Whilst other airlines have only just announced the intention to start such programmes Flybe have been actively running these and selling packages over the last month. As one of Europe’s leading low cost airlines, and the largest regional UK airline we offer an extra dimension than some of the standard media channels.”