With travel at record levels, companies are looking to differentiate themselves from competition from a price sensitive market and distinguish their brand from competition to achieve the greatest results and gain market share.
Caption: Gary Sain, ATME’s Chairman and EVP of Yesawich Pepperdine, Brown & Russell

The Association of Travel Marketing Executives (ATME) awarded the Lifetime Achievement Award and recognized some of the most innovative companies in travel and marketing during the 25th annual ATLAS Awards. The awards were held during the 2005 ATME Conference on June 21-22 in New York City. The most prestigious ATME recognition, the ATLAS Lifetime Achievement Award was presented to Steve Wynn, Founder and CEO of Wynn Resorts. 

The Lifetime Achievement Award is awarded by ATME judges to an individual who consistently distinguishes themselves as marketing leaders who have advanced the travel industry worldwide. Steve was awarded for his innovation in creating a new beginning to how resorts are built in Las Vegas. Steve helped rebuild the Golden Nugget and created the Mirage, Bellagio, Treasure Island and the newly opened Wynn Resort in Las Vegas.

“We are extremely excited to award Steve Wynn the ATLAS Lifetime Achievement Award, for his work in helping build these extremely lavish resorts, which changed the landscape of hotels in Las Vegas,” said Gary Sain, ATME’s Chairman and EVP of Yesawich Pepperdine, Brown & Russell. “This award shows the tireless work, leadership and innovative ideas he brought to the travel industry.”
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