Britons Nominate their Best Day of the Year

5th Jul 2005

It’s official, according to a poll of the British public, the Best Day of the Year in the next 12 months will be Saturday July 30 - and to celebrate Best Western Hotels GB is launching its biggest ever three nights for the price of two offer.
Following an earlier ‘academic’ study which published a ‘scientific formula’ for the Worst Day of the Year (January 24), Best Western commissioned polling company YouGov to test public opinion.

The research showed that a combination of lighter nights, warmer temperatures, holiday season feel-good factor, added to other issues such as school holidays and pay dates, culminated in Saturday July 30 as being the Best Day of the Year in the next 12 months.

The company said that with spirits lifted it is the perfect summer weekend to escape and is offering complimentary nights as part of three-for-two offers at 140 of its hotels throughout Great Britain.

Best Western spokesperson, Janine Teasdale, said: “We weren’t convinced that you can actually devise a genuine scientific formula for working out either the worst or best day of the year - we felt it’s a lot more personal, a lot more subjective.

“We’ve polled more than 2,000 of the GB adult population to test consumer views and attitudes, looked at some additional empirical data and the conclusion is that it’s the last Saturday in July.”


The research findings revealed that of the 2,229 adults sampled, Britons’ favourite day of the week is a Saturday (31%) followed by Friday and Sunday (both 15%), while Tuesday (1%) was the least popular day, surprisingly beating Monday (2%).

There was no contest with regards to the favourite season: summer (49%) was well ahead of the pack, followed by spring (26%) and autumn (12%), with winter bringing up the rear (5%).

Meanwhile, the romance of a quiet evening in on a cosy winter’s night was not much of a draw at all - the overwhelming majority of those questioned said they preferred longer days (84%) to shorter days (8%).

Astonishingly, Bank Holidays left the nation divided.  While half (49%) of those polled said they felt in a better mood on the Friday before having a Bank Holiday Monday off, almost as many (45%) said they felt no better at all - 4% of the population said they actually felt worse.

Finally, it seems that the public are sceptical about academics producing scientific formula to decide what might be the Best Day of the Year.  They thought the average man/woman on the street (78%) was in a better position to make the judgement, ahead of academics (6%) and the Government (1%).

Teasdale added: “As well as the YouGov research findings, which gave us a pretty good indication of how the British public felt, we also factored in issues such as the school holidays and also estimated that by Saturday 30 July most salaried employees and weekly wage earners would have been paid.

“Finally we analysed Met Office weather patterns which showed that over the last 90 years the warmest month is July, with an 18.6C mean, followed by August at 18.4C.”

The three nights for the price of two offer applies to 140 of Best Western’s 300+ hotels throughout Great Britain.  To take advantage, call 0845 33 00 120. Offer is available for stays from 1st July to 31st August 2005 (excluding August Bank Holiday weekend 26th - 29th August inclusive), terms and conditions apply.


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