New GM says Amadeus Bookings to Double in Hong Kong by 2006

1st Jul 2005

Amadeus has appointed Mr. Louis Lee as General Manager of its operation in Hong Kong. He will be responsible for all aspects of the operations of the wholly owned National Marketing Company (NMC) in the market behind ambitious new growth targets. Mr. Lee, formerly Asia Pacific’s Director of Airline Business for Amadeus, brings to the position a wealth of management experience in the industry. Actively involved at a senior executive and strategic level in managing Amadeus’ airline customers in the region, Lee has during his tenure overseen the rapid expansion of Amadeus throughout the region and expects to drive growth in Hong Kong, which is considered a key component of Amadeus’ Greater China network.
“In a dynamic and highly competitive environment, the flexibility to adapt to new market conditions and the ability to meet the expectations of key business partners will be critical to our success. The speed with which the technology needs of Amadeus’ travel and tourism industry partners in Hong Kong have grown is remarkable, and with that comes tremendous opportunity”, said Mr. Lee.

He added, “Our success to date has been built on customer-value and is a testament to the strength of our business partnerships in the market. Combining global strength with local expertise, we will continue to deliver world-class customer service and support, and the full range of tailored travel management solutions offering the latest technology to airlines, agents and corporations in Hong Kong”.

Mr. David Brett, President, Amadeus Asia Pacific, said, “Louis’ commitment over the past five years has been instrumental in Amadeus’ growth in the region, and I am confident that his appointment will further accelerate Amadeus and our partners growth in Hong Kong, reflecting the tremendous potential of the market.”

Mr. Lee who worked for Cathay Pacific in different capacities for twenty years before joining Amadeus, including Manager Distribution Systems, where he was in charge of all aspects of the airline’s distribution strategy and GDS relationship management, graduated from the University of Hong Kong with a Master Degree in Business Administration.


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