Flybe has launched a £1 million campaign to support the launch of 18 new routes and drive sales of the 3.1million seats now offered across its winter schedule 2005/6.
The £1m will be spent across a multi media campaign using national and regional press, outdoor, online and viral email marketing.
The winter programme will offer a mix of ski, winter sun and popular city routes as part of flybe.‘s overall strategy of continued investment and expansion of both its domestic and international route network. Significant and continued expansion has also been phased in at Exeter, Birmingham and Southampton, with new routes and increases in frequency on existing routes.
Flybe.‘s new routes for its 2005/6 winter schedule include:
á Norwich to Alicante, Malaga, Chambery, Geneva, Aberdeen and Dublin
á Exeter to Chambery, Geneva, Faro and Murcia
á Birmingham to Berne, Chambery, Geneva and Salzburg
á Southampton to Berne, Chambery, Geneva and Salzburg
Simon Lilley, Head of Marketing, flybe., commented: “The launch of our new winter schedule is a key time for flybe. and we are therefore investing significantly in national and regional activity.”
Lilley continued, “All airlines are constantly looking for an edge in their marketing, and when used in a timely fashion a sales promotion of this scale can quite often provide that extra dimension. With over 1m unique visitors to our website and the natural interest in the launch of a new schedule we expect response to be strong. The brand fit is good - both flybe. and the Freelander being great value off-roaders! ”