Singapore Airlines (SIA) is to introduce an interactive language tutorial for passengers on its in-flight entertainment system KrisWorld.
This month, Singapore Airlines is launching the Berlitz Word Traveller, a fully interactive language learning programme which will enable passengers to learn a new language during the course of their flight.
Customers can choose from a total of 11 languages: English, French, German, Spanish, Italian, Greek, Russian, Portuguese, Mandarin, Cantonese and Japanese. From late 2005, the entire selection of more than 20 languages will be introduced.
Each language course features four main lesson categories - numbers, dates, words and dialogue. There are also self-tests, games and a pronunciation function to facilitate learning in a fun, interesting way.
To applaud customers’ spirit of learning, a certificate of recognition will be emailed to them when they complete each language course. The certificate is jointly endorsed by Singapore Airlines and Berlitz® International.
“Singapore Airlines customers visiting a foreign city no longer have to rely on communicating using hand signs and wild gestures, as the new language learning service is designed to equip them with a practical grasp of a foreign language through the use of key words and phrases,” said Singapore Airlines Vice-President In-flight Services, Ms Betty Wong.
The service was first offered on SIA’s A340-500 ultra long haul services to New York and Los Angeles in July 2004.