The Preferred Hotel Group is excited to announce the launch of Boutique - A Preferred Hotel Group Partner. An exciting addition to the Preferred Hotel Group, Boutique promotes a new standard of excellence for intimate, design-savvy properties of 150 rooms or less. The Boutique collection of hotels is distinguished by a commitment to exceptional service and distinctive style, creating uniquely memorable travel experiences. Currently focused on worldwide development, the brand will begin rolling out consumer-oriented initiatives later this summer. Leveraging the strength of the Preferred Hotel Group, Boutique provides a dynamic combination of sales, marketing, distribution, and technology solutions designed to deliver maximum benefits and value to the world’s premier boutique hotels. As Managing Director of Boutique, Lindsey Ueberroth believes that the emphasis on service and quality assurance standards is one of the most important aspects of Boutique. “The Preferred Hotel Group is known for their commitment and expertise in the area of quality assurance and we believe that we’ve successfully translated those standards to fit the needs of smaller luxury properties. Hoteliers and consumers alike can have great confidence in our brand,” says Ueberroth.
Boutique has clear objectives. Ueberroth states that, “For hotels, our goal is to create a significant increase in a property’s revenue and visibility. For consumers, we want to be the brand that defines the boutique hotel experience. Right now discriminating travelers have limited options when it comes to locating boutique properties committed to the same high standards of service around the world. As a Preferred Hotel Group Partner, Boutique will change that.”
Development is a big focus for the brand. The Boutique collection currently features approx. 40 properties located primarily in the US with aspirations to grow to roughly 100 properties worldwide by year-end. Ueberroth says that, “We believe that the combination of the right properties in the right destinations is crucial to the success of Boutique, establishing lasting trust with both hoteliers and consumers.”