Virgin Give St. Kitts Some Page Space in New Brochure

6th Jun 2005

St. Kitts is among two Caribbean islands being featured as new destinations in Virgin Atlantic’s new 260 page brochure.“New destinations this year include the idyllic island of St. Kitts and the tropical island Virgin Gorda in the British Virgin Islands,” said a feature article in a Barbados daily.

And a top tourism official hopes this will result in increased visitor arrivals to the Federation.

“This is additional promotion as a well sought after destination and we hope this will result in not only increase visitor arrivals from the United Kingdom, but from all of Europe visitors from these areas tend to make stay longer visits to the Caribbean,” said a St. Kitts Tourism Authority spokesman.

Virgin Holidays, the United Kingdom’s leading scheduled tour operator to the Caribbean, has launched its most extensive Caribbean brochure to date, featuring the largest selection of hotels and destinations of any UK tour operator, plus free kids places for the first time.

Offering its most comprehensive Caribbean programme yet, Virgin’s new 260-page brochure features 15 tropical islands, over 150 hotels, plus a range of twin centre options, island hopping itineraries, cruises and a selection of fly-drives.


The new 2006 brochure has also undergone a bright red makeover, giving it a new look and making it even easier for customers to choose a holiday.

Other new features include villas in Barbados, which are great for families or small groups of friends, new pre-bookable excursions in Antigua and St. Lucia as well as fly-drives to the Bahamas.

Commenting on the brochure, Managing Director of Virgin Holidays, Amanda Wills, said:

“I am very excited about launching our new look Caribbean brochure as it continues to be extremely popular amongst our customers. We now take more than 100,000 customers to the Caribbean each year and the addition of Virgin Atlantic’s new direct routes to Cuba and the Bahamas this summer and Manchester to Barbados in November will give even more flexibility and choice to our customers”

She said British Midland’s scheduled flights from Manchester to the Caribbean with have also proved incredibly popular with those travelling from the north and these have increased again this year giving a further boost to the programme.

Knowing that many travellers now like to experience more from their holiday and not just visit one destination, Virgin Holidays has introduced a new concept ‘Island Hopping ‘where customers have the flexibility to visit three or four Caribbean islands in one holiday.

Virgin has put together four itineraries combining internal air passes with accommodation, giving flexibility for customers to choose how many nights they wish to stay on each island. Prices are greatly competitive in this new brochure, even in comparison to many of the charter operators, plus Virgin is offering price match guarantee.



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