Blue Square Studios, a leading provider of Web-based
business solutions for the hospitality industry, will unveil the latest, 2.2,
version of its popular e-commerce product at HITEC in Los Angeles this June. The
company’s signature product, formerly known as “Hotel Site Toolkit” was re-branded
“Hospitality Toolkit” with the upgrade and will be featured in their booth, #1227 at
the show. The new name reflects the interest shown by restaurant, spa and club owners as well
as the independent and group hotel companies that have adopted Blue Square Studios’
technology. Hospitality Toolkit continues to enable clients to increase online
bookings, reduce operating costs and manage Internet marketing campaigns to yield
maximum profit and productivity.  Hospitality Toolkit features and enhancements
include:

—Content Management functionality that gives even the novice website editor the
ability to quickly and easily update text, images, and other special promotional,
product and package details to take advantage of market opportunities and need
periods.  The 2.2 version of Hospitality Toolkit includes updates to all
applications, plus “smart” integration with the Hospitality Toolkit Platform. 

—eMarketing/ROI tools that allow for easily creating, editing and delivering
targeted email campaigns. Clients can choose to manage email campaigns themselves or
have Blue Square Studios manage them. Advanced tracking and ROI reporting tools
allow marketing executives to track results, test formats and offers and determine
ROI in real-time from marketing sources including email, search engine optimization,
pay per click and even offline ad campaigns.

—Channel Management functionality that automates the transfer, in real time, of
inventory, rates and restrictions directly from the property PMS (or CRS) to any or
all of its Distribution Channels.

—Reservations. Allows unlimited reservations processing for one flat, monthly fee
rather than per transaction. Hospitality Toolkit encourages the growth of bookings
(and bottomline results)  instead of handicapping production with fees that increase
as reservations do.

—Hospitality Toolkit Platform. The 2.2 version boasts significant improvements to
its system-wide media library. The media library now features a “smart” flash-based
cropping and automated rescaling tool - which automatically detects media type, size
and location when choosing new media. The platform also includes built-in security
and workflow approval processes so the web-updating responsibility can be assigned
(and controlled by) a specific individual or group.

“By combining the functionality of the Hospitality Toolkit with award-winning
designs, Blue Square Studios has created a reputation in the industry for delivering
revenue-generating Web sites and extranets for clients of all sizes,” said Shane
Ettestad, President & CEO of Blue Square Studios, in announcing the company’s HITEC
plans.  “We know from experience that hospitality clients rely heavily on their
technical vendors as partners; but it is always gratifying when our clients tell us
how much they value Blue Square Studios and the fact that our tools are extremely
easy to use and free them to manage their business and get results, easily and
amazingly effectively.”
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