BA Boosts Business Class

6th May 2005

British Airways is making improvements to its Business Class, Club World flat bed so customers are able to enjoy an even more relaxing and comfortable flight. The airline is enhancing the flat bed with the latest cushioning technology, similar to that used in the latest premium household mattresses, to provide customers with more comfort and further ergonomic support.

The enhanced seat is part of a series of improvements to the airline’s Club World product designed to make the travel experience even better.

Customers can also take advantage of larger pillows and higher quality thicker blankets to help them sleep better.

Passenger cabins are to be refreshed with dark blue seat covers and complemented by photographs showing scenes of “Beautiful Britain” in tones of blue to create a restful and private cabin ambience.

As well as new improved menus created by the airline’s ‘culinary council’ of celebrity chefs, customers will also notice a change of presentation with crisp linen tablecloths and meals served on the finest quality Royal Doulton china. A new dining option will offer customers a more tailored service to reflect the service style of a top quality restaurant.


The new improved Club World is being rolled out across the airlines’ longhaul fleet of aircraft during the next three months and is now available on all British Airways flights departing from Singapore.

Martin George, the airlines’ commercial director, said, “Our multi-award winning Club World product has led the way in business class travel for several years but we look constantly at ways to make it even better. We believe these improvements to our award winning Club World flat bed will give our customers an even more comfortable journey.”


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