Live From ATM, Dubai: Francs New Loyalty “Currency” at Le Meridien

With the launch of Le Meridien Francs, corporate customers at Al Sondos Suites by Le Meridien will gain valuable rewards for their business, according to general manager, Amal Benzari.
Once companies register for Le Meridien Francs, they will start to earn the currency on every room reservation, as well as bookings for meetings or catered events.

Benzari said: “There are three categories of membership - silver, gold and platinum - and members qualify for francs on all bookings that match certain criteria.  These can then be redeemed on conference/banqueting or at Le Meridien restaurants here in Dubai.

“In addition, gold and platinum members can spend their francs on rooms, at Le Meridien spas or at our partner retail outlets, which include electronics, jewellery, watch and perfume shops.”

Located just five minutes’ from Dubai International Airport in the Deira shopping and business district, Al Sondos Suites by Le Meridien offers accommodation specifically targeted at the long-stay corporate and GCC markets.

“We have a high proportion of repeat corporate clients and Le Meridien Francs is an ideal way to say ‘thank you’ for this loyalty, as well as ensuring that Al Sondos Suites remains at the forefront of their minds when they are considering their next stay in Dubai,” said Benzari.

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“While all hotels in the emirate are enjoying an unprecedented boom, we must not take these occupancy levels for granted, and with this loyalty scheme we have launched our currency to ensure future business.”

With 106 studios, one- and two-bedroom suites, all featuring kitchen facilities as well as high speed Internet access and 24-hour concierge and room service, Al Sondos Suites is one of two downtown options from the global hotel group.

Its sister property, 144-suite Dar Al Sondos Hotel Apartments by Le Meridien, is located in Bur Dubai and provides a value-for-money alternative for executives and leisure travellers seeking accommodation in the heart of the city.  The property was reflagged under Le Meridien brand last year, following extensive refurbishment.
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