Westin Bed Gets Store Sale

4th May 2005

Westin Hotels and Nordstrom, announced that they have formed a relationship that will make Westin the first hotel chain to sell its custom designed, signature line of luxury bedding at a leading national retailer. Starting today, the iconic, signature all-white Westin Heavenly Bed line will be available in almost 50 Nordstrom stores nationwide. Through this relationship, Westin and Nordstrom hope to offer customers the opportunity to experience Westin’s signature Heavenly Bed ensemble, previously only available through the hotel leader’s in-room catalogue and branded website, www.westin.com. Westin also hopes to capture a larger share of the $60 million hotel retail market and capitalize on the strong consumer demand for its products.
The Westin Heavenly Bed is the leader in luxury hotel bedding and just one week after its 1999 introduction, dozens of Westin guests called to find out how they could purchase the Heavenly Bed for their home. A special hotline and website were quickly introduced to take the hundreds of orders for beds that followed and since then more than 30,000 guests have taken the bed and linens home. Now Nordstrom customers nationwide can easily bring home the comfort and style of the Heavenly Bed.

Specially designed display areas dedicated to the Heavenly Bed At Home collection will grace select Nordstrom At Home departments carrying the line. During the past several months many Nordstrom At Home sales people at participating stores have undergone special “bed intense” training sessions where participants spent time in bed to experience the ten-layers of luxury that make the Heavenly Bed so heavenly. Piled high on a pillow-top mattress custom-designed by Simmons are 300 thread count Egyptian cotton sheets, a light weight goose down blanket, jacquard duvet filled with a generous down insert and a host of feather down sleeping pillows. A silky boudoir pillow tops off the experience.

The Heavenly Bed At Home collection at Nordstrom is priced from $35-$300 for linens and from $1,250-$1,450 for the mattress, which features Simmons’ signature Beautyrest(R) Pocketed Coil(R) construction, a unique design that ensures the most rejuvenating sleep possible by providing total body support and reducing motion transfer so sleep is not disturbed by the movement of a partner. The entire ten-layer ensemble is priced from $3,115 - $3615.

“Who would have thought ten years ago during the days of multi-colored, uninviting polyester bedspreads and lumpy mattresses that there would ever be such a huge demand from hotel guests to take the bed home,” said Sue Brush, Senior Vice President for Westin. “Nordstrom, the nation’s leading fashion specialty retailer, is the perfect home for Westin’s luxurious line of bedding - it’s truly a match made in heaven.”

“The Heavenly Bed represents quality and comfort and is the kind of product customers expect to find at Nordstrom - it is a perfect fit,” said Paul Begich, National Merchandise Manager for Nordstrom At Home. “We are thrilled to offer our customers the Heavenly Bed at Home collection.”



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