Coral Oriental Opens in Dubai

Coral International Hotels has opened its second Dubai property, the 96-room Coral Oriental, bringing the group’s total number of hotels to four, with an additional two scheduled for launch later in this year.
The announcement was made by Mohammed Salemin, chairman and owner of the new Coral hotel and vice-chairman Abdallah Mohammed Salemin with Michel P J Noblet, managing director.

Located on Naif Road in Deira, Coral Oriental, Dubai offers modern comforts, convenience and competitive rates, with a location that is easily accessible from the city’s financial, cultural and shopping districts.

Noblet said: “It will be a modest, friendly, efficiently run establishment - perfect for families, tourists and businessmen on a budget.”

The new opening is the first this year for Coral International, which launched in September 2003 with a target of 25 properties within its first five years of operation. “We are at the moment experiencing tremendous growth and have already signed six contracts laying the foundation for expansion and a credible business model,” says Noblet.

“Coral International is currently involved in some very interesting projects across the Middle East, in destinations ranging from Kuwait and Saudi Arabia, through to Lebanon, Bahrain, Qatar and Oman, and our strategic aim is to develop world-class properties wherever we go.”

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All properties under the Coral International banner are experiencing an upsurge in business with an average occupancy rate of more than 90 per cent, he said.
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