Nickelodeon-Branded Resort Set for Opening

The first-ever
Nickelodeon-branded resort is set to open here Memorial Day Weekend (May
27-30). The $110 million complex designed exclusively for families is a
natural alignment of two widely successful brands with common goals and a
vision of a world where kids lead: Nickelodeon and Holiday Inn. Unveiling Nickelodeon Family Suites by Holiday Inn completes the $25
million transformation of the existing Holiday Inn Family Suites Resort
Lake Buena Vista into the first Nickelodeon hotel and adds the network’s
entertainment brand and style to the hotel’s family focused environment.
The experience begins as kids sign in at the Kid’s Desk and extends to
every aspect of the hotel’s design. Nickelodeon themes can be found
throughout the hotel—from the giant iconic lobby, to the facade and
interior of all of the buildings.

“Kids have a big influence in planning family vacations, and we wanted to
provide them with the ultimate hotel experience,” said Howard Smith,
senior vice president of Nickelodeon Recreation. “With Nick-branded
KidSuites(R) units providing parents and kids with separate bedrooms, a
unique kids’ check- in area, an interactive water park area, and so much
more, families are going to find that this is the best hotel in Orlando to
meet their unique lodging needs.”

“The partnership with Nickelodeon elevates an already award-winning
Holiday Inn resort from family lodging to a true family vacation
destination and entertainment experience,” said Mark Snyder, senior vice
president, brand management, Holiday Inn Hotels & Resorts, The Americas.
“This powerful brand alignment will create a world where the characters of
Nickelodeon come to life and green slime abounds.”
——-