Online Hotel Room Auction Service Launches

22nd Apr 2005 has launched to enable customers to book hotels in popular locations such as the Lake District, Cotswolds, Cornwall and London for less than the standard rate. shows the standard rate for different types of rooms at featured hotels, and the customer offers the lower price they’re willing to pay and can ‘haggle’ with the hotelier. By placing a bid on, the customer can secure a better deal than if they booked directly with the hotel itself.

On receipt of a bid from a customer, the hotelier decides if the offer can be accepted. By treating each enquiry individually, hotels can choose to take bookings that will fill empty rooms. The service is free to customers and no registration or credit card details are required until a booking is confirmed.

Bob Drapella, managing director of, comments: “Our service is ideal for people who are planning a short break or romantic night away but don’t want to risk the embarrassment of asking the hotel for a reduction in price. By using our service, customers can rest assured that the hotelier won’t be offended by an offer that’s lower than their standard rate. In turn, the bidding system means the hotelier is confident of obtaining the best rate for a particular room on a ‘slower’ night.”



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