JTB Investigates Britons Holiday Spending Power

21st Apr 2005

Britons are celebrating the welcome return of the sunshine by making holiday plans, with consumers intending to spend an average of £632 each over the next three months on a combination of long haul, city, short breaks and last-minute holidays.

ÊIn the quarterly report from the Jamaica Tourist Board, the survey examines in detail how much money people spend on travel abroad.

Visiting family and friends:

Coming top was a trip to visit family and friends, with 45% of people intending on spending £90.74 each on visiting in-laws over the next three months.ÊPeople in their 20s and 30s will be spending the most on their family visits (£106 each).

People in the South East region will spend more than any other region in the UK on travel to visit their friends and family, intending on spending and average of £176 each over the next three months.


Main holiday:

37% of people are intending on spending an average of £277.47 each on their main holiday of the year in the next three months.Ê People in the 40- 50 age group will be travelling (47%) and spending the most over the next three months (£386.29).

People living in the North East region are the UK’s biggest spenders when it comes to splashing out on their main annual holiday - intending on spending £523 each over the next three months, compared with the Eastern region where people will be spending the least on their main holiday (£107 each).Ê

Long-haul trip:

Of the 16% of people planning a long-haul trip in the next three months, the average spend will be £121.50.

People in the South East are the most adventurous region, intending on spending more than any other region on long haul trips (£215 each).

Last minute:

People will spend an average of £128 every 3 months on last minute holidays andÊ£69.02 on city and short breaks. People in their 40s are the biggest spenders, intending on spending £101.63 each on last minute holidays over the next three months.

People in the North East are the biggest spenders on last minute and city breaks, spending an average of £176 each over the next three months.

Elizabeth Fox, spokesperson for the Jamaica Tourist Board, commented:

“It’s understandable that after the winter months, people are keen to plan their holidays and take a break from the routine. When the sun is out, people are noticeably happier and are perhaps more likely to return from their breaks with a positive attitude.


With an average of eight hours of sunshine a day, Jamaica is the perfect destination for travellers and offers a diverse selection of accommodation and attractions that will appeal to everyone - from families with children to young people wanting to explore the beauty of Jamaica. “Ê


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