Protea Hotels Pilot Guest Profiling Solution

Protea Hospitality Corporation has initiated deployment of MICROS’s OPERA Enterprise Solution. Protea Hotels will pilot the implementation process in several properties.The MICROS OPERA Enterprise Solution will enable centralized guest profiling, allowing the group to become more guest focused and therefore practice true Customer Relationship Marketing.

In addition, inventory will be centralized enabling a real- time view of the inventory status. “This in essence will enhance room management and, of course, aid in optimizing revenue,” explained Bryan Mulliner, Group Revenue Manager. “We expect to implement this new system within the majority of our properties by the end of 2006.”

“This is a long term investment for our group, and we are positive that
the hotels that form part of Protea are going to benefit enormously, and
profit from this decision,” said Arnold Cloete, Group Financial Director
for Protea Hotels.
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