American Airlines Puts You in the Director’s Chair

13th Apr 2005

If you think you’re
the country’s next award-winning home-movie director, then American
has something right up your alley with its new “Feature
Presentation” sweepstakes. The sweepstakes offers a chance to win a trip
for five through AmericanAirlines Vacations, as well as a
state-of-the-art video camera that records directly onto DVD and other
prizes like movie rentals from BLOCKBUSTER Online. Between now and May 31, 2005, U.S. residents can register for the
sweepstakes at , where they can also invite
friends and family members to enter the sweepstakes.

Sweepstakes prizes include: * Grand Prize: one winner will receive a trip
for five and a state-of- the-art digital video camera to capture all the
memories. * First prizes: five winners will receive American Airlines
travel certificates, in the amount of $1,000 each. * Second prizes: 24
winners will receive six months of free BLOCKBUSTER Online service,
entitling them to unlimited movie rentals—up to three out at a time—
delivered right to their door.

Additionally, everyone who enters the sweepstakes will receive a free,
one-month BLOCKBUSTER Online trial membership.

Those who enter the promotion can get up to seven chances to win by
telling others about the sweepstakes, choosing to receive e-mail updates
from American, and booking a flight on for travel by May 31.

“We’re pleased to offer customers a variety of tools that make booking
travel more convenient, such as our recently implemented, enhanced
fare-search tool and our newest ‘feature presentation,’ the Lowest
Fare Guarantee,” said Rob Friedman, Managing Director - Interactive
Marketing at American. “This guarantee provides our customers assurance
that they will find American’s best fares at one place: To top it
off, customers pay no online booking fee, earn up to 1,000 AAdvantage(R)
bonus miles each time they purchase tickets on, and now get chances
to win exciting prizes through our sweepstakes. It’s a great way to kick
off the summer travel season.”




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